Glossary / Platforms
Platforms

Link in bio

The single clickable link a profile allows, used to route followers to a site, landing page or list of destinations.

Link in bio is the one clickable URL most profiles allow, usually pointing at a site, a signup page or a small hub of further links. Because platforms throttle links inside posts, the bio link is often the main door from social to your product.

It pairs with a strong handle and a clear call to action: the post earns attention, the CTA says where to go, the bio link delivers them. Tag it so you can measure the click-through rate it actually drives.

TipAdd tracking to your bio link with the UTM link builder so you know which platform sends real traffic.
See also
HandleCall to action (CTA)Click-through rate (CTR)

Stop doing it by hand.

NeverForgetSocial researches, writes, threads, schedules, and posts to every brand you run — across X, Bluesky, Threads, Instagram, Facebook, and Google Business — automatically, every week.

Start free →