Glossary / Metrics
Metrics

Click-through rate (CTR)

The percentage of people who saw a post or link and clicked it: clicks ÷ impressions × 100.

Click-through rate (CTR) is clicks ÷ impressions × 100 — the share of people who, having seen your post or link, actually clicked. It's the clearest signal that content drove action beyond a passive like.

CTR is where social meets your website, which is why tagging links matters: without UTM parameters you can't tell which post earned the click. A strong hook and a clear call to action are the two biggest levers on CTR.

TipBuild trackable links with the UTM link builder so every click is attributable.
See also
Conversion rateUTM parametersCall to action (CTA)Impressions
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