Free tool
Engagement rate calculator.
Work out your social media engagement rate by followers and by reach, then see how it stacks up against 2026 benchmarks. Just drop in your average likes, comments and shares per post.
Your numbers
Results
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ER by followers—
ER by reach0
Engagements / postHow it's calculatedEngagement rate by followers = (likes + comments + shares) ÷ followers × 100. Enter your followers above to see where you land.
2026 benchmarksUnder 1% is low · 1–3.5% is average / solid · 3.5–6% is strong · above 6% is excellent. Engagement rate by reach is usually higher than by followers, since reach excludes the followers who never saw the post.
Want the full breakdown? Engagement Rate Explained: What's Good, How to Calculate It, How to Raise It →
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