Content pillar

A content pillar is one of a handful of themes your content consistently revolves around — say behind the scenes, customer wins, how-to, and industry takes. Pick three to five and most of what you post should slot into one of them.

Pillars stop a feed feeling random and make planning faster: instead of staring at a blank content calendar, you rotate through buckets. They also pair naturally with content repurposing — one pillar yields a thread, a carousel, and three short posts.