Build in public

Building in public means sharing the messy reality of building a product — revenue, churn, launches, lessons, even failures — out in the open rather than behind a polished launch. It's a growth strategy especially suited to founders, who become the story.

It works because transparency is sticky social proof: people root for a journey they can watch, and that trust feeds naturally into social selling. The catch is that it demands consistency and candour — sporadic or sanitised updates ring hollow.